1974 Jaguar E-Type V12 Series 3

Trade Classics > Auctions > Jaguar > 1974 Jaguar E-Type V12 Series 3
Auction ID
Reserve Not Met
Highest Bidder


    E-Type V12 Series 3
    4sp Manual
    Reg. Date
    Fern Grey
    Interior Colour
    Interior Trim
    Chassis #
    UE 1S 25510
    Engine #
    7S 16728 LA
    Matching #s
    Last Service
    No - Original
    Engine Rebuild
    No - Original
    MOT Exempt
    Road Tax Exempt
    HPi Clear
    Former Keepers
    Tyre Brand
    Dunlop SP Sport
    Tyre Age
    46 Years
    Security Sys
    # of Keys
    LHD or RHD
    Vehicle Visited
    Sale Type
    Key Feature
    4115 times


Guide Price £90,000 to £95,000. This car didn’t sell at auction, if you are still interested then get in touch with us direct to try and negotiate a deal.

We have consigned this very rare and unique S3 V12 E-Type. This car has only had one previous owner from Canada and covered just 8,471.5 miles from new.

To learn more about this car then please view all images and videos in this listing, or please call 01926 426 635 to speak to us directly about the car.

Please read the How it Works page for more information and our Terms and Conditions of sale.

Recent Buyer Review – Eamonn McParland on 11th May “From my first general enquiry through to the purchase of my very own MGA, Adam and the team at Trade Classics were quite simply, awesome.  I fully recommend Trade Classics without hesitation nor reservation to everyone who is seeking a classic car.  A brilliant business model, supported by a really neat and usable website though ultimately managed by a great group of professional, sincere and trustworthy people”. Click here to see this and all reviews on Trustpilot.



There’s not much to say about the E-Type that hasn’t already been written, so I’m not even going to attempt it.

However, I will comment on the current market position on arguably one of the most beautiful cars ever made.

As you will know, series three E-Types are the last in the line of this model (1971 to 1975) – and they benefit from the longer wheelbase and that oh so gorgeous silky smooth V12 engine.

It’s no secret that collectors and investors have been keen for early series one examples over the last few years, and we have lots of experience selling these cars. We’ve sold rusty / band find ones through to near concours examples. One thing is clear, the market is still as strong for these cars as it’s ever been – even in a changing market.

So what happens when a particular series of cars increases in value, well the others rise too, but at much more ‘sensible’ money. This is what has happened with E-Types – series three models have been quietly increasing in popularity over the past few years, and we think they provide excellent investment opportunities in the current market.



Paul is a friend of ours here at Trade Classics and we sold an E-Type for him a few months ago. Paul worked for Jaguar Cars / Jaguar Landrover Ltd as an Engineering Manager for over thirty years. His career took him through core Engineering Design to Special Vehicles and latterly Jaguar Heritage / Jaguar Classic where one of his achievements was the technical strategy and planning for the recent ‘E Type Reborn’ Programme. Paul also worked on various projects that included the re-manufacture of body panels for the E-Type and replacement tyre development for XJ220. Paul really is an E-Type specialist and fastidious in his nature on any mechanical or engineering job he works on.

Paul retired from Jaguar last year in order to peruse his own passion within the classic car business; of course, specialising in E-Types. So Heritage Classics Ltd was born and Paul now sources and works on E-Types and other exotics every day. What a job to have!

If you’re seriously considering buying an E-Type then Paul is the person to buy it from. All the work he undertakes is completed to the highest quality using the best parts available.

This particular car is quite special to Paul as he’s had it for over a year and in a condition he’s never seen before – it’s arguably one of the most original series three E-Types in the world – we’d call it museum worthy. Paul has even learned some new things about the factory process that he didn’t know before – watch the video to find out more!

I personally consigned the car on a beautiful summer’s day and really enjoyed spending time with it, getting to know it so I could write up a thorough and comprehensive listing. Protecting the car’s mileage is important, so it’s currently off the road, however, you can see it being driven around Paul’s driveway.

Of course this car is North American specification, i.e. it has the extended rubber overriders. It’s important to keep the originality of this car, so they have been left on, however, Paul has offered to put this car to European specification for just £500. The original parts will be removed carefully and packaged to keep with the car.

Please take a look at the ‘meet the owner’ video here to get to know Paul.



There’s no doubt about it, this car looks stunning. It’s finished in Fern Grey and we understand it’s wearing its original paint – a super rare thing.

Wheels & Tyres
The car is fitted with original steel chromed wheels with centre hubcaps. Also, the car has its original tyres from 1974 that whilst not suitable for today’s safety, they do look in quite good condition – testament to the care taken and quality storage of this vehicle over the last 45 years. If the new owner intends to drive the car then we recommend keeping the tyres on their original wheels and purchasing a second set with new tyres.

As you would expect, the car looks excellent in terms of both rust and rot. Importantly, common areas of rust are the wheel arches, sills and doors; all these areas show no visible signs of any rot. Paul has inspected the car thoroughly and in his view he thinks all panels are totally original. Please review all images and videos to see just how good this car is. There are a couple of very small dents on the nearside (also pointed out in a report back in 1993) – they are difficult to see and we’ve tried to point them out in the video – easy to remedy if the new owner wishes. However, they do match the history of this car which is why they have been left.

The Fern Grey paint is absolutely stunning and fresh – just like when it came out of the factory 45 years ago. Paul believes the paint is original and it certainly shows a high level of evenness in our depth gauge checks (see images). We didn’t observe any visible signs of colour differences across the panels; even in direct sunlight. You can even see the original red factory primer on the inside of the nearside top door opening (pointed out in the images). You’ll also see a totally original factory sticker on the inside of the rear bootlid that says ‘Green Sand’ – of course this was an error by the person that wrote that label all those years ago – we like that fun bit of history.

Glass and Trim
Both are in excellent condition across the car. The factory vinyl hood cover is included and in beautiful original condition, together with it’s foam counterpart. The hood is in good condition as can be seen in the images.

The original jack and bag are in the trunk together with the original spare wheel and tyre.



The interior is really beautiful – it’s properly original in every respect, from the factory radio though to the time warp feel behind the centre gauges. We opened the panel down on its hinge and saw something almost never seen – it is like new with a fresh feeling to the instruments, wires and fuses. You’ll even see the original sticker with the body number on the rear of the panel.

Seats and Carpets
The seats are in really lovely original condition with no issues – just a very light bit of patina. The carpets are all original and in excellent condition – even the underlay on the reverse side. There are pictures in the media pack of the front foot well carpets being lifted too.

The gauges, dashboard top and interior are in near perfect condition.

Steering Wheel / Gear Stick
Both are in excellent condition with no issues.



As mentioned, we couldn’t undertake our ‘On the Road’ video as the car is not on the road and Paul is also protecting the mileage, however, please take a look at the video here to see Paul driving the car around the driveway. Paul has been right through the car and believes there is no reason at all why it shouldn’t drive like it just came out of the factory.

Engine and Gearbox
The car started first go from cold – there was no blue smoke and the oil pressure quickly climbed. The engine soon settled into a super smooth tick over – this is amazing considering it’s still fitted with its original serviceable parts, e.g HT leads. I didn’t notice any blue smoke either during cold or hot start, or when manoeuvring around the courtyard.

Suspension and Brakes
N/A – no drive actioned, however Paul has visually reviewed all parts and believes the car will drive just as it should. The brakes felt really good whilst manoeuvring the car.

The Drive
N/A – no drive actioned.

Electrics and Other
Electronics are few and far between on this car, e.g. no electric windows. However, no issues were found and even the original radio works perfectly. We tested the air conditioning too and it works perfectly – please see the recorded temperature on the video.



Paul imported this car last year from Ontario in Canada after purchasing it from the owner that bought the car new in 1974. The owner has also signed a declaration saying they bought the car new and the mileage is true – this will be supplied with the car.

Please take a look at the images to see the original invoice for the car at $10,942 back in 1974 – what a piece of history.

The previous owner has many interesting stories about the car and its history – it was properly loved but had very little use during their ownership.

Please watch the Meet the Owner video above to understand why this car is so unique – museum worthy. It’s all in the little details, from the original brown factory labels on the brake fluid reservoir, to the factory fitted sound deadening, through to the original electrical lead in the cubbyhole behind the seats that connects to the engine and warms it up in cold climates. This car has not been touched and is a lesson to us all on exactly how a V12 left the factory.

Current indicated mileage is just 8,471.5 miles on 22/07/2019.

HPi Check Results
– Paul is the first owner of this car in the UK – no check required.



Even in changing market conditions there are some cars that you know will always be good buys. It’s true the market is correcting itself with classic car pricing, as some makes / models have seen arguably too much growth. The E-Type on the other hand has not been subject to that much change, after all there were only so many ever made and as we all know rarity is a key ingredient to pricing.

Pricing this car has been very tricky – mainly because nothing like this has come to the open market recently. Here at Trade Classics we only review recently sold prices as this is the best indication on what a car is actually worth. The main bulk of the series three convertibles are around £60-£70k for good examples, i.e. well looked after but having multiple owners and covering average mileage. Then we’ve recently seen higher end cars that may have had no-expense spared restorations and achieve £150k+ and special editions sell way over £200k. This car is not like those – this is something different and really unique. However, Paul understands the market and has worked with us to sensibly set a guide price of £100k – £120k.

So just to wrap up, you know what you’re looking at here. You may be getting excited about the investment opportunity this car offers, or you’re a driver and can’t wait to experience a unique near factory drive. Whatever your motivations are, there’s one thing for sure – this is a really special opportunity that doesn’t come along everyday.



This auction listing was written by Adam from information gained from Paul (owner and seller of the vehicle) and having visited and photographed the vehicle.

If you have any specific questions about the vehicle then please use the comments section below. I will receive a notification and will reply as soon as he can. I may need to check answers with Paul as he won’t be able to reply himself.

UsernameBid AmountDate MadeWinner
hsanders£50,000.0012-Mar-2020 19:20:19 
hsanders£46,500.0012-Mar-2020 16:46:12 
mpigeat£46,000.0012-Mar-2020 13:13:21 


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Adampaul bridges Recent comment authors
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paul bridges
paul bridges

Can I please point out just a couple of unusual things about this beautiful car…… Firstly I was disappointed not to find an immaculate tool kit. The original owner was 100% sure that everything that the car was delivered with was in place….and as it turns out the US spec cars in 1974 were not equipped as original with a full tool kit. So what you see in the photos (jack, wheel nut brace, spark plug spanner) is absolutely correct for this car. Also visible in the same shot, which I’ve never seen before, is a piece of thin shaped… Read more »


Hi Paul – thanks for the extra info 🙂