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When it comes to selling a convertible classic car, timing can play a crucial role in maximising your returns. While many enthusiasts might think that summer is the ideal season to showcase these timeless vehicles, strategic and savvy sellers are realising the benefits of listing their convertible classics in March.
In this article, I’ll explore why this early springtime approach can provide a distinct advantage over waiting until the later spring and summer months when the market becomes saturated with competition.
Our own sales data reflects this secret opportunity, as March is one of our busiest months when it comes to selling classics, yes even convertibles.
I always remember one of the very first cars we auctioned during the ‘Beast from the East‘ back in 2018 when we first started auctioning cars. We sold a lovely 1986 Porsche 911 Cab 3.2 – link here – it’s such a long time ago that it wasn’t updated to our new branding! Anyway, I’ll never forget the frenzy of bidding even though thick snow was falling outside. Also the car was all the way down in North Devon; a recipe for a non-sale prediction you’d think, but not at all, quite the opposite.
The trend has continued to this day, yes March is a great month for selling convertibles, but why is that, well here’s the secrets revealed:
Less Competition in March:
One of the primary advantages of selling a convertible classic car in March is the reduced competition. During the early spring, fewer sellers are entering the market, giving your auction listing a better chance to stand out. With fewer options available to buyers, your convertible classic car gains increased visibility and attention, potentially leading to a faster sale at a favorable price.
Capturing Enthusiasts’ Attention:
Enthusiasts and collectors are often on the lookout for their next classic car acquisition, and many begin their search as soon as the weather starts to warm up. By listing your convertible classic car in March, you position yourself ahead of the summer rush, capturing the attention of eager buyers who are ready to make a purchase early in the season.
Emphasising Springtime Appeal:
March marks the arrival of spring, a season synonymous with renewal and the joy of open-top driving experiences. Highlighting the convertible’s appeal in connection with the changing weather can create an emotional connection for potential buyers. Emphasising the joy of cruising in a classic car during the mild spring temperatures may evoke a sense of urgency among buyers to make their purchase sooner rather than later.
Avoiding Saturation in the Summer Market:
As summer approaches, the market becomes flooded with convertible classic car listings. The increased supply can lead to a saturation effect, making it more challenging for your vehicle to stand out. By selling in March, you avoid getting lost in the summer crowd and increase the likelihood of attracting serious buyers who are actively searching for their dream classic car.
Leveraging Tax Refunds:
March is also the time when many individuals receive tax refunds. This influx of extra cash can motivate potential buyers to make significant purchases, such as a classic convertible car. By aligning your sale with this financial boost, you increase the chances of attracting buyers who are financially prepared to invest in a luxury or collector’s item.
As I alluded to earlier, looking at our sales stats over the last few years, we’ve found March to be one of our best selling months, and specifically during the last three years we’ve sold on average circa £500k worth of cars during each of those months. This total is usually double when compared to February months, and interestingly it’s just 20% lower when compared to our busiest month, August.
Our most savvy of sellers, e.g. serious collectors that look to swap out a car or two, always contact us in February to get all the photography done and dusted well in advance, so they can hit the ground running in March and set the auction live on the first nice week of weather; clever stuff eh?
So if you’re asking yourself, “Is March a good time to sell a convertible?“, then maybe think about taking advantage of reduced competition, capturing enthusiasts’ attention early in the season, emphasising springtime appeal, avoiding market saturation, and maybe leveraging tax refunds – taking this may seriously optimise your chances of a successful and lucrative sale.
We’re here every step of the way to make sure the experience is hassle free, whilst returning you more money than our competitors – so let us do the hard work for you and don’t forget to check out our reviews too.
Pictures taken at seller’s location in North Devon by our not so talented photographers, Adam and Kulraj, before we started to get proper professional photographers to help!
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