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Our mission is to provide the most honest and transparent listings compared to anyone else – and we do. We achieve this in a highly saturated market where you see a lot of time-wasters and odd prices scattered across the Internet – quite simply, we make the process of buying and selling a car as pleasurable as driving it.
For sellers, we will ensure that any potential buyer of your former pride and joy can meet you and your car through our videos and hundreds of photos, whilst we fully manage the sales service of your vehicle on your behalf.
For buyers, it’s all about providing the most accurate and transparent listings that you can rely on to make an informed decision. We do this through publishing hundreds of images and around one hour of video for each car, together with a detailed and transparent description of the vehicle.
We launched Trade Classics back in 2011 as a free classic car classified site. We have since evolved into providing a passionate and personal service and started to auction cars in 2017; in a way that had never done before (and still isn’t by anyone else). Now in 2020, our goals and ambitions are about creating a trusted market that all parties can feel rewarded in participating through our fully managed service.
Chief Executive Officer
Adam is passionate about two things; digital technology and classic cars. They say do what you’re passionate about the rest will follow, so back in 2011 Adam set up Trade Classics as a new digital platform to publish classic car articles and classified vehicle sales for free. In late 2016 Adam spotted an opportunity to produce a totally new and technically innovative online auction service with buyer and seller security at its heart; importantly allowing vehicles to achieve their true worth.
Over the past 15 years Adam has successfully run his own digital businesses servicing over 10 thousand users a day at the peak. More recently he has held senior IT directorship positions in household brands responsible for £10 million+ budgets and departmental resources. Adam has fused his digital technology experience with his love of classic cars to produce a unique service that rivals the very best of traditional auction houses in the UK.
In his spare time Adam loves to travel and more recently travelled on a round-the-world trip, he has also found time to complete some serious road trips including around New Zealand, most of Western Europe and even coast-to-coast across the U.S.
There is one problem though, Adam never sells his cars and he currently has around ten scattered in rented garages near his home. A few of the highlights include a guards red 1985 Porsche 911 Turbo (930 model), a beautiful and totally original 1989 Porsche 911 Carrera Sport in black, a 1968 Series 2 E-Type fixed head coupé with a manual box, a modern Porsche 911 Carrera S (997 model) and even a 2000 Jaguar XK8 coupé. What’s his daily driver I hear you say, well that is a 2002 Ford Focus Mk1 (great for trips to the skip) and a little Vespa ET2 for around town in the summer.
Chief Operating Officer
In early 2017 Kulraj officially joined the team and brings a wealth of digital experience with him as he’s previously held senior digital marketing positions in companies including BSkyB and Com Hem based in Sweden. Kulraj spotted the unique service Adam and the team were building and wanted to be a part of it. So much so he’s left the corporate world to concentrate full time on growing Trade Classics Auction Rooms in line with its targets to be the largest and most respected UK auction service for vintage and classic cars.
Kulraj and Adam met back in 2012 whilst both working at BSkyB. At the time Kulraj was in charge of eCommerce marketing on Sky.com and Adam was responsible for IT delivery to the site that transacts each week over £20 million in revenue and services over 10 million customers. Even amongst all that pressure they found time to become good friends with their shared passion for classic cars. It was only natural that one day they would use their senior corporate experience in the classic car sector.
In his spare time Kulraj loves travel, fashion and photography; he’s recently moved to shooting in 35mm film too. Check out his Instagram account (@kulrajsalh) to see some of his stunning digital and film images from his recent travels around the world.
Of course to be part of the team Kulraj has to be a true petrol head, and he is, he currently owns a stunningly beautiful 1989 Porsche 911 3.2 Carrera Sport, a 1974 Alfa Romeo 2000 GTV, and his daily driver is a rare and purposeful Alpina B10v8. Oh and he’s just bought a very lovely little 1971 Fiat 500 to use around London in the summer months. We all have our little ways don’t we? Well Kulraj’s is he’ll buy any classic car after a massive amount of research but only so long as it’s in blue!
John has been Adam’s business and personal accountant for nearly ten years. During that time John has been a trusted adviser responsible for all accounting activities.
John quickly saw the potential in Trade Classics and became more involved as an adviser in preparation of the fund raising campaign. After reviewing our draft business and growth plans John expressed a keen interest in playing a direct role in business, as Finance Director.
John’s team are responsible for our day-to-day financial activities and John specifically advises the Executive Team on the business plans and financial strategy that underpins them – John’s agreement and signature is required against our business plans. John is relentless in ensuring our claims and projections follow strict due diligence.
John spent ten years working in industry as a director with a US conglomerate which sponsored him through an MBA in Entrepreneurship at Manchester Business School in 2001. The following year John set up his own practice specialising in support for SME’s before joining Pursglove & Brown in 2006 where he is now a member of the senior team.
In his spare time John’s hobbies include sport, theatre and chess.
Consultant – Capital, Operations, & Strategy
Ollie joined the team in July 2018 specifically to work on the fundraising campaign. He has extensive experience in the investment world, having helped manage multi-billion pound portfolios.
In recent years Ollie co-founded and ran a high-end handyman business, which was profitable and cashflow positive in its first year. This wasn’t his first business; at university he founded, traded, and sold a business specialising in historic motorsport memorabilia.
He has a passion for classic, modern classic, and historic race cars, and is generally extremely happy when wielding a spanner!
In his spare time Ollie likes to climb, clay pigeon shoot, and drive. He’s thankfully never tried to combine all three.
Ollie has owned some really interesting modern classics, including a Porsche 944S, a Z3M Coupe, Z4M Coupe, and a DB7 Vantage. He once owned a Triumph Dolomite, but that sadly didn’t last long! He currently (though sadly only occasionally) drives a Tuscan, and he recently bought and then sold a Maserati 4200 that he used as a daily.
Director of Content
Business Development Manager
Business Development Manager
We had a great time at the London Classic Car Show, Olympia, speaking to fellow classic car enthusiasts. We were there for the full three days with our partners, Classic Trader. Our particular highlights were seeing an Aston Martin DB4 Zagato and Porsche 962C.
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